Here, we can see the actual average monthly search data. Let’s focus on the first column, the Avg. Scrolling down the page, we can see the keywords we have provided along with some historical metrics pulled from our Google Ads account. In the middle, we have a chart that shows the search traffic per month over the selected period, split by mobile vs total searches.įrom the differences in the chart, we can conclude that our keywords are mostly desktop inquiries. We can change the areas for the location targeting, language, search engine, and timeframe of historical data. On the top portion of the page, we have a list of settings that affect our results. Our page is filled with tons of information, so let’s discuss each one. On the right side of the page, there is a Google Maps view that highlights the areas you have selected.Ĭlick Save to finish the location targeting list. You can put as many locations as you would like and easily remove certain locations you don’t want to target. Input the country you would like to target, then click on Target. Once you’ve inputted all the keywords you would like, select the location area (in my case, Australia). You can include more and exclude some locations you want to target. Keyword Planner will by default target your location from your Google Ads account. Input the relevant keywords in the space provided, ensuring each entry is separated by a comma. Therefore, we want keywords related to this topic.
#Google keyword suggestion how to#
Let’s start with the first option, Start with keywords.įor this Google Keyword Planner tutorial, we want to send traffic to a retargeting challenge course that teaches you how to do retargeting on both Google and Meta (Facebook) platforms. There is also the option to find keywords from the entire site or only from a specific page. Let’s enter a website, either your own or even your competitor’s, and Google will scrape the website and find keywords based on the content of the page. The next option, Start with a website, is for when you’re unsure where to start. There is also the option to enter your domain to filter the generated results.
You can put up to ten keywords that you think are related to your product or service. This is ideal when you have a clear idea of what you’re trying to promote. The first option is called Start with keywords. Upon selecting the discover new keywords option, you’re given two options on how to input keywords for Google to generate related keywords. Whichever goal you have, discovering new keywords is an excellent place to start.
Some would like to learn how to use Keyword Planner for SEO purposes. Most people conduct keyword research to create a Google Ads campaign. Our page has two main tool options: Discover new keywords and Get search volume and forecasts.įor the first option, to discover new keywords, Google will find similar keywords related to certain keywords we specify.įor the second option, we’ll upload a keyword list and get their search volume and some forecast information on how these keywords will perform.īoth options are worth considering, but selecting which to use all comes down to your goals for doing keyword research.
To set you up for success, check out our guides on how to set up Google Ads conversion tracking and enhanced conversions with GTM. If this data is absent, Keyword Planner either presents an estimated range for that metric or leaves them out. Google uses historical search data to calculate certain metrics that can aid you in selecting keywords for your campaign. If you have a brand new account, have not spent any money on ads, and don’t have any campaigns live yet, then Keyword Planner will be restricted in some of the data it gives you. Go to Tools and settings → Planning → Keyword Planner. First, log in to your Google Ads account.
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